Part of the problem businesses face is an uneven playing field. So although many builders and businesses would love to become more energy efficient they are actually counter incented by our system to do so. When your business runs on credit and struggles to make payrole each month, then investing in a new or risky technology just is not feasable.
The way to overcome that is for the government to establish minimal levels of performance so that all of the players in a given business are opperating with the same ground rules. We see this in practice all over with safety standards in automobiles and with building codes.
For some reason policitians grasp that faulty wiring kills people, perhaps because they can see the building burn down. Why can't they see that being dependent on foreign oil is just as bad?
So I'm just wondering if anybody has any ideas on the type of legislation that could be created to give builders an incentive to build greener building or other industries to switch to green technologies, besides tax breaks or subsidies? The nice thing about raising the codes is that it may slow an industry down a little, but it forces them into a new state of existance rapidly.Necessity is the Mother of Invention.
Perhaps we could mandate that all automobiles sold in the United States after Jan 1 2012 be an alternate fuel car such as CNG, Electric or Fuel cell? Adapt or perish.
What do you think?