ALTERNATIVE ENERGY GROUP 1
Implementation Plan 1
TABLE OF CONTENTS
1. Executive Summary 4
2. Objectives 4
3. Exit Strategy* 5
4. Mission 6
5. Keys to Success 6
6. Risk Factors 6
7. Group Summary 7
8. Group Ownership 7
9. Group Locations and Facilities 7
10. Products and Services 8
11. Competitive Comparison 12
12. Sales Literature 14
13. Fulfillment 16
14. Technology 16
15. Future Products and Services 18
16. Market Analysis Summary 18
17. Market Segmentation 18
18. Target Market Segment Strategy 19
19. Market Needs 20
20. Market Trends 21
21. New Markets 23
22. Mapping 23
23. Market Growth 24
24. Service Business Analysis 24
25. Business Participants 24
26. Distributing a Product/Service 25
27. Competition and Buying Patterns 25
28. Main Competitors 26
29. Web Plan Summary 26
30. Website Marketing Strategy 26
31. Development Requirements 27
32. Strategy and Implementation Summary 27
33. SWOT Analysis 28
34. Strengths 28
35. Weaknesses 29
36. Opportunities 29
37. Threats 29
38. Value Proposition 30
39. Competitive Edge 30
40. Marketing Strategy 30
41. Positioning Statement 31
42. Pricing Strategy 31
43. Promotion Strategy 32
44. Distribution Strategy 32
45. Marketing Programs 32
46. Sales Strategy 33
47. Sales Forecast 33
48. Strategic Alliances 34
49. Milestones 35
50. Management Summary 35
51. Organizational Structure 35
52. Management Team – PICKENS, Inc. 36
53. Personnel Plan 37
54. Financial Plan 38
55. Start-up Funding 38
56. Important Assumptions 39
57. Break-even Analysis 39
58. Projected Profit and Loss 40
59. Valuation 41
60. The Investment Offering 43
61. Use of Funds 45
62. Payback 47
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